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charleston CUSD #1 Branding Style Guide

September 2019

Originally created in 1867 as the Charleston Union School District, Charleston Community Unit School District No. 1 was established in 1948 from all or parts of 63 surrounding school districts. Today, our school district is made up of six attendance centers – all with diverse programs, audiences and voices among its 237 square mile coverage area. Yet, we are one: one school district, in one community, with one shared interest – our youth and their successes. As such, to help us communicate our goals and achievements with one, unified voice and in ways that are easily recognized and understood by our school community, a renewed visual identity is developing. During the summer and fall months of 2019, district personnel worked with a local freelance graphic designer to update the district’s logo and establish guidelines for our school community to support a unified identity. Resulting from this work, district employees, parent organizations, booster clubs and vendors can use this style guide for electronic, print and media communications to ensure a consistency of logos, colors and fonts that support a unified image for our district.